EXPERIENCED OPTICIANS At each of our offices you will be served by certified opticians who are specially trained to assist you with all types of lens prescriptions. The opticians staffing our 7 offices represent over 240 combined years of optical experience. Our resident Oculoplastics and eye lid specialist is Dr. Gilbert Vanderveen. - TOP

VALUE We realize how important it is to protect your eyes from the harmful ultraviolet rays of the sun. This is why you will never pay extra for UV coating on your plastic lenses. The eyesight of your children is precious and needs to be protected as they live their active lives. For this reason, we offer a Kid's Package for anyone under 18. This package comes with polycarbonate lenses, (the safest lens in the industry) for a reduced price along with any frame for 50% off. We also give them a 2-year extended warranty free of charge. At Grand Rapids Ophthalmology Optical we always use scratch coated lenses. This is just another way to say, "Thank you for purchasing your eyewear from us!" We bill most insurances which means less out-of-pocket expense for you. We also have a corporate discount program available - please inquire for further details. - TOP

OPTICAL LAB Grand Rapids Ophthalmology Optical has it's own laboratory where state-of-the-art equipment is used to make eyeglasses for all of our locations. This fully computerized laboratory enables us to assure the highest quality and value throughout the whole manufacturing process. Every pair of glasses is custom made to your prescription and must meet our stringent standards before they ever leave our lab. We are proud of our certified lab technicians who have over 30 years of combined optical experience. - TOP

SERVICE Sometimes it is only necessary to replace the lenses of your eyeglasses. This can create an inconvenience to you because it is difficult to give up your glasses so the laboratory can properly make your new lenses. For this reason, we have installed electronic frame tracers in all of our locations. These tracers allow us to send your frame information straight to the lab and eliminate the need to take your glasses from you. - TOP

COMPETITIVE PRICING Many people perceive that eyewear purchased at their eye doctor's office is more expensive. This is simply not true. In a recent price comparison of the same product, (see brochure), Grand Rapids Ophthalmology Optical provided the best value of the four optical outlets studied. It is our hope that this study will help you to become a more knowledgeable purchaser. You will be able to avoid being misled by advertising touting huge discounts. Furthermore, we will gladly match the price of any optical store in the area for the identical product. - TOP

SELECTION Each of our offices displays at least 500 different frames in every price range. We carry a selection of frames and lenses ranging from "easy on the budget" to "designer fashion" frames. We are always reviewing new products and updating our styles. Our lab offers virtually every type of lens available and you can rest assured that our opticians will take whatever time is necessary to ask the right questions to determine what combination is right for you. In addition, we carry a wide variety of sunglasses, (many of which include polarized lenses as a standard feature,) including the very popular OAKLEY line. - TOP

ONE STOP SERVICE In the busy, mobile society we live in, it makes sense to have one location for all your ophthalmic needs. Grand Rapids Ophthalmology for your examinations and Grand Rapids Ophthalmology Optical for all your eyewear needs. - TOP

OUR GUARANTEE Our service does not end when you pick up your new eyewear. We will gladly adjust your eyeglasses or answer your questions at any time. We stand behind everything we sell. If you are not 100% satisfied with our products or service, we will do what it takes to make it right or refund your money, no questions asked. - TOP

CONVENIENT LOCATIONS We now have many locations in West Michigan to serve you. Grand Rapids area offices are located at the junction of I-96 and the East Beltline, Wilson and Rivertown Parkway in Grandville, Walker north of I-96 exit 28, and in the Spectrum Health Facility at Division and 68th. We also have locations in Ionia, Holland, and Greenville. - TOP

CONVENIENT HOURS All 7 of our optical shops are open from 8:00 am until 5:00 pm, Monday through Friday. In addition, all of our offices are open at least one evening a week, and our East Beltline location is open on Saturday mornings by appointment only. - TOP