Optical Eyeglasses

Grand Rapids Ophthalmology Optical



Looking for the latest styles, budget-friendly options, or just want to look and see your best? Our experienced and certified opticians will work with you and your doctor to get the best vision, fit and style.

You will find runway styles from brands like Fendi, Chloe, Dior and Prada. You’ll also find brands you love- Nike, Liz Claiborne, Nine West, Cole Haan, Oakley, Lilly Pulitzer, Kate Spade, Vera Wang and more. Traditional looks more for you? You can pick from durable, classic brands like Flexon, Safilo and Saks Fifth Avenue.

You can get complete pairs from $79, special kids’ packages, and discounts of up to 30% on second pairs. We also work directly with most insurances and accept Care Credit.


Grand Rapids Ophthalmology Optical is West Michigan’s #1 source for Maui Jim sunglasses. Stop in and see the color and clarity for yourself. Maui Jims are available in a wider range of prescriptions than ever before. We also stock a wide assortment of updated styles, ready to wear home after LASIK or over your contacts.

You will find a multitude of sunglasses from Oakley, Kate Spade, Nautica, Juicy Couture, Carrera and more. Whatever you choose, you’ll look great and protect your precious eyes when the sun is shining.


Looking to use your insurance benefits? We accept most insurances, including VSP, EyeMed, Blue Cross, Cigna, Heritage, Blue Care Network, Medicare and Medicaid.

Prescription eyeglasses, including sunglasses, are considered an eligible expense for your Flex Spending or HSA.


Today’s digital world means you need to focus quickly and easily. We offer lenses from the world’s top brands, including Varilux. There’s a wide range of lens choices, including materials, custom designs, Transitions, polarized and nonglare. Our certified opticians will help you find the options best for your unique prescription and visual needs.


We believe that glasses should be fit by experienced, certified opticians. Our opticians take precise digital and custom measurements to ensure the best fit and vision for you.Hundreds of combined years of working with eyewear come together when we select, fit, and custom make your eyeglasses to your exact prescription.


Grand Rapids Ophthalmology is committed to quality and West Michigan- we’ve built our own custom lab right here in Grand Rapids. Using the latest digital technology, we guarantee that your glasses are made quickly and to precise specifications.


Our optical shops are open 8-5 Monday – Friday.
For your convenience, the East Beltline, 68th Street, Holland, Rockford, and Ionia offices are open Tuesday nights until 7.
The Walker office is open until 7 on Wednesday, and the Greenville and Grandville offices are open until 7 on Monday.
If Saturdays work best for you, the East Beltline office is open from 8-11, and the Holland and Greenville offices have Saturday hours by appointment.

Schedule Appointment

Open your eyes to the advanced technology and professional service of Grand Rapids Ophthalmology (GRO). We have served the needs of patients like you since 1982, keeping pace by offering the most advanced technologies available, delivered by a committed, caring and expert group of doctors and staff. We are here for the lifetime of you and your family’s eye care needs. Schedule an appointment today to experience the GRO difference.

Call 616.949.2600 or email info@seeitclear.com



Within |

717 Bagley Ave SE | East Grand Rapids, Michigan, 49506

10047 Crossroads Court SE | 49316 , MI, 49316

6050 Northland Drive NE | Rockford, MI, 49341

1535 Gull Road | Kalamazoo, MI, 49048

112 S. Clay | Greenville, MI , 48838

Walker Surgical Center All Locations Walker Surgical Center

3300 Walker View Drive | Walker, MI, 49544

3300 Walker View Drive | Walker, MI , 49544

GRO Surgical Care Center All Locations GRO Surgical Center

750 East Beltline N.E. | Grand Rapids, MI, 49525

750 East Beltline N.E. | Grand Rapids, MI, 49525

1310 Cramer Circle | Big Rapids, MI, 49307

80 68th Street, S.E. All Locations 80 68th Street

80 68th Street, S.E., | Grand Rapids, Michigan, 49506

4475 Wilson S.W. | Grandville, MI, 49418

537 W. Main Street | Ionia, MI, 48846

3235 North Wellness Dr. Suite 130 | Holland, MI, 49424

Previous Next
Page 1 of 1