At Grand Rapids Ophthalmology, you’ll find a thoughtfully-chosen selection of frames for every personality and lifestyle. Working from your doctor’s recommendations, our certified opticians will help you select the ideal frames and lenses for your best vision, style and budget. Made locally in our very own laboratory, equipped with state-of-the-art technology, you will always get glasses crafted with the care and expertise your eyes deserve.

We offer brands you know, and some you may not have discovered yet. We carry frames that fit your whole family, including infants. Come visit us — you’re sure to find your next favorite pair of glasses and sunglasses!


Finding the perfect frame gives you the look and comfort you want, but the lenses are the key to your sharpest vision. Our opticians will work with you and your doctor to ensure that you get crisp, clear vision and maximum protection from the sun’s harmful rays. We offer the latest high-definition digital lenses and will custom tailor them to your specific needs. We’ll make sure to choose lenses that meet all of your daily visual demands, from using your digital devices to driving at night. You’ll always get lens recommendations from our expert opticians that will give you the best possible vision.

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We are in-network providers for most vision insurances, including VSP, EyeMed, Blue Cross Blue Shield, Spectera, Priority Health, McLaren and more. You can also use Care Credit https://www.carecredit.com/ at our offices for six months to pay, interest free.


You’ll find a large assortment of sunglasses in our offices; we are West Michigan’s destination for Maui Jim and Oakley sunglasses. Most people choose polarized lenses, which reduce the glare from reflected light, making your driving safer, your outdoor activities more enjoyable, and your eyes more comfortable. We’ll help you find the perfect sunwear for Michigan or wherever your travels take you.

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We offer a fun and colorful selection of eyeglasses your child will want to wear. We have sturdy, flexible frames for infants and toddlers as well as trendy choices for older children. Our packages for children up to 17 years old gives you a discount on the frames and lenses, and always includes our worry-free Protection Plan with up to three free replacements for glasses broken or damaged in the first year.

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Care and cleaning

The best way to clean your new eyewear is to use a spray cleaner specifically made for eyeglasses and a clean microfiber cloth. If your eyeglasses have noticeable particles on them, run them under tepid water before using the eyeglass cleaner. Occasionally you will need to use some warm soapy water to help remove oil or grease from the frame and lenses. Use a small amount of a gentle, non-moisturizing dish soap in room temperature water and rinse thoroughly.

Avoid household cleaners, especially those with ammonia or rubbing alcohol- they are not formulated for today’s advanced lens technology.

Your glasses will continue to give you the best vision with a bit of care. No lenses are scratchproof, so you’ll want to protect your eyewear by keeping them in a case when you aren’t using them. You may have seen the videos claiming that toothpaste or furniture polish will help your scratched lenses, but it’s just not true. We know life happens and your glasses will get scratched — that’s why we offer a great protection plan to our patients.

Your new eyewear will be carefully fitted by our certified opticians. Having your glasses customized for you ensures that you not only see great, but feel great too. To help maintain your ideal fit, take off your glasses with two hands, avoid leaving them in hot cars, and don’t wear them on top of your head.

If for any reason your glasses are no longer in great condition, stop into any of our offices anytime for a freetune-up. We’re always happy to answer questions about maintaining your eyeglasses.

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