Shoreline Vision Joins Great Lakes Management Services Organization

Shoreline Vision

GRAND RAPIDS, Mich., January 9, 2018 – Shoreline Vision, an eye care group practice with deep community roots in the West Michigan Lakeshore Region, has partnered with Great Lakes Management Services Organization (MSO). Shoreline Vision began in 1996 when five ophthalmologists decided to form an alliance to provide residents in their communities the best possible vision care available; since then, the group has grown to more than 150 staff at seven locations.

“Every decision Shoreline Vision makes is dependent on improving our patients’ care, whether it is investing in the latest technology, adding sub-specialty physicians, or improving our facilities. Our latest decision to partner with Great Lakes MSO and the vast resources they can provide is consistent with that theme,” said Dr. John N. Oltean, a founding member of Shoreline Vision and board-certified ophthalmologist. “We are extremely excited to be a part of the organization that has included Grand Rapids Ophthalmology in its portfolio of premier ophthalmology practices in the country. We are certain this will benefit our patients, employees, and community for years to come.”

Shoreline Vision provides thorough, comprehensive eye examinations to patients of all ages. Their team of dedicated, eye-health professionals emphasizes clinical excellence and advanced technology to better serve patients’ needs, from the most basic eye exams to the latest in surgical procedures.

“Since its inception, Shoreline Vision has been dedicated to delivering the highest quality of eye care,” said Bill Hughson, CEO of Great Lakes MSO. “Their patient-care philosophy and approach to preserving and restoring eyesight are completely consistent with Great Lakes MSO’s vision of improving sight and changing lives.”

About Shoreline Vision

Since 1996, Shoreline Vision has been providing the West Michigan lakeshore communities with a wide range of eye care services from comprehensive eye examinations to cornea and retina care, and the most advanced techniques in cataract and ocular surgery. As witnessed by the long and dedicated history in their community, Shoreline Vision’s objective remains the same: to be the premier, fully-integrated regional eye care provider with the mission of preserving and improving vision. Shoreline Vision has a team of 13 providers and over 150 dedicated eye health professionals emphasizing clinical excellence and patient centered care throughout seven locations including a surgical center dedicated solely to eye surgeries and procedures. For more information, visit: www.shorelinevision.com.

About Great Lakes Management Services Organization

Great Lakes Management Services Organization (MSO) is dedicated to providing world-class support to leading providers of eye care services. Great Lakes MSO was created in early 2017 through a partnership between Grand Rapids Ophthalmology and Sterling Partners. The Purpose of Great Lakes MSO is to Lead the Way, Improve Sight and Change Lives. The Vision of the organization is to be the model for unsurpassed patient experience, inspiring and empowering their team through innovation, dedication to excellence, and the creation of opportunity through growth. If you are interested in learning more about a partnership with Great Lakes MSO, contact Dan Hosler at: dhosler@seeitclear.com.

About Grand Rapids Ophthalmology

Founded in 1982, Grand Rapids Ophthalmology (GRO) is the largest fully-integrated eye care medical group in West Michigan. It offers a full suite of eye care services from routine eye exams, contact lenses and glasses, to the most advanced medical and surgical treatments such as LASIK, cataract, cornea, retina, glaucoma, oculoplastics, pediatric, and both cosmetic and reconstructive eyelid surgery. GRO employs the largest number of eye care specialists and professionals in the region: 11 ophthalmologists, 20 optometrists, and 50 certified opticians; with a total of 400 employees at 12 locations. For more information, visit: www.seeitclear.com.

About Sterling Partners

Sterling Partners is a private equity firm with a distinct point of view on how to build great companies. Founded in 1983 and having invested billions of dollars, Sterling is guided by its stated purpose, INSPIRED GROWTH®, which describes Sterling’s approach to investing in differentiated businesses and growing them in inspired ways. Sterling provides valuable support to the management teams of the companies in which the firm invests through a deep and dedicated team of professionals, including a strong network of outside directors and advisors. The people at Sterling believe in ideas and ideals, in people and in partnerships that drive long-term success. For more information, visit: www.sterlingpartners.com.

 

 

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Our Locations

Grand Rapids Ophthalmology is pleased to provide top-quality, comprehensive eye care to our patients in the Greater Grand Rapids area. We have 15 conveniently located eye care centers that utilize the latest and most advanced technologies across the entire spectrum of ophthalmology. If you are seeking information about one of our eye care locations please click into our locations page for more information. Hours are subject to change due to upcoming Holidays.

Construction Update: US-131 northbound is now closed between 28th Street and Burton. Please allow extra travel time and plan routes accordingly to arrive for your appointment on time. Northbound construction is expected to last until April 25, followed by closures on southbound 131.

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Grand Rapids Ophthalmology
East Beltline Medical Center
750 East Beltline Ave NE
Grand Rapids, MI 49525
(Located on the Southeast corner of East Beltline and Bradford - enter from Bradford)
616.588.6598
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M, W, Th, F: 8am – 5pm
Late Night – T: 8am – 7pm
Sat: 8am – 11am
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Grandville
Grand Rapids Ophthalmology
Rivertown Office Center
4475 Wilson Ave SW
Grandville, MI 49418
(Located on the Northwest corner of 44th St/Rivertown Pkwy and Wilson - enter from Wilson)
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Tu, W, F: 8am-5pm
Late Nights – M, Th: 8am-7pm
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Walker
Grand Rapids Ophthalmology (Located on the upper level)
3300 Walker View Dr
Walker, MI 49544
(Located North of Walker Avenue exit on I-96 – enter on the upper level)
616.588.6598
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M, T, Th, F: 8am-5pm
Late Night – W: 8am-7pm
Phones answered Mon thru Fri 8am-5pm
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Cutlerville
Grand Rapids Ophthalmology
Spectrum Health South Campus
80 68th St SE
Grand Rapids, MI 49548
(Located on Southeast corner of 68th St and Division)
616.588.6598
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M, W, Th, F: 8am-5pm
Late Night – Tu: 8am-6pm
Phones answered Mon thru Fri 8am-5pm
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Rockford
Grand Rapids Ophthalmology
Mercy Health Campus
6050 Northland Dr NE, Suite 100
Rockford, MI 49341
616.588.6598
Hours
M, W, Th, F: 8am-5pm
Late Night – Tu: 8am-7pm
Phones answered Mon thru Fri 7am-5pm
Caledonia
Grand Rapids Ophthalmology
Mercy Health Campus
10047 Crossroads Ct SE
Caledonia, MI 49316
616.588.6598
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M, Tu, W, Th, F: 8am-5pm
Closed 12pm-1pm daily
Phones answered Mon thru Fri 8am-5pm
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East Grand Rapids
Lakeshore Eye
717 Bagley Ave SE
East Grand Rapids, MI 49506
616.588.6575
Hours
M-Th: 8am-5pm
F: Closed (until December 1, 2023)
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Holland
Grand Rapids Ophthalmology
Lakeshore Medical Campus
3235 N Wellness Dr, Suite 130
Holland, MI 49424
(Located ¼ mile East of US-31 on the left)
616.994.0477
Hours
M, W, Th: 8am-5pm
F: 7:30am-3:30pm
Late Night – Tu: 8am-7pm
Phones answered Mon thru Thurs 8am-5pm & Fri 7:30am-3:30pm
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Ionia
Grand Rapids Ophthalmology
537 W Main St
Ionia, MI 48846
616.527.1640
Hours
M, W, Th, F: 8am-5pm
Late Night – Tu: 8am-7pm
Phones answered Mon thru Fri 8am-5pm
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Greenville
Grand Rapids Ophthalmology
705 S Greenville W Dr. #Suite 201
Greenville MI 48838
616.754.5667
Hours
M: 7:30am-6pm
Tu, W: 7:30am-4:30pm
Th: 8am-5pm
F: 7:30am-4:30pm
Standale
511 Wilson Ave NW
Grand Rapids, MI 49534
616.301.8663
Hours
M, W, Th, F: 8am-5pm
Late Night – T: 8am-7pm
Phones answered Mon thru Fri 8am – 5pm
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GRO Surgical Center
Grand Rapids Ophthalmology Surgical Care Center
750 East Beltline Ave NE
Grand Rapids, MI 49525
(Located on Southeast corner of East Beltline and Bradford – enter on the second floor)
616.588.6598
Hours
M, TU, W, Th, F: 8am-5pm
Phones answered Mon thru Fri 8am-5pm
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Walker Surgical Center
Walker Surgical Center
3300 Walker View Dr
Walker, MI 49544
(Located North of Walker Avenue exit on I-96 – enter on the lower level)
616.588.6570
Hours
M, Tu, W, Th, F: 6am-5pm
Phones answered Mon thru Fri 6am-5pm
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