Grand Rapids Ophthalmology

Open your eyes to the advanced technology and professional service of Grand Rapids Ophthalmology (GRO). We have served the needs of patients like you since 1982, keeping pace by offering the most advanced technologies available, delivered by a committed, caring and expert group of doctors and staff. We are here for the lifetime of you and your family’s eye care needs.

GRO is the largest fully-integrated eye care medical group in the region. It offers a full suite of eye care services from routine eye exams, contact lenses and glasses, to the most advanced medical and surgical treatments such as LASIK, cataract, cornea, retina, glaucoma, oculoplastics, pediatric, and both cosmetic and reconstructive eyelid surgery.

Our office participates with most vision and medical insurance plans, including BCBS and all related products, Blue Care Network and all related products, Priority Health, VSP, and Medicare. When you contact our office, we will specifically check your individual insurance plan.

  • Vision insurance

    Covers exams specific to how your eyes see with glasses and/or contact lenses.

  • Medical insurance

    Covers medical health issues affecting your eyes.


Skin Solutions
Escape to a soothing spa-like atmosphere where our team of specially trained aesthetic skin care consultants will evaluate your skin and design a program that is right for you. Revitalize your skin’s overall appearance through a variety of state-of-the-art skin rejuvenation procedures and personalized skin care regimens designed to restore, renew, and revive your skin’s natural beauty. Click Here to visit Skin Solutions.


, Mar 5, 2018
, Feb 15, 2018
, Nov 24, 2017
, Apr 25, 2018
, Jan 11, 2018
Your doing a great job I wouldn't change a thing
, Apr 10, 2018
You are treated as a patient, not a number here! I was impressed with how courteous and kind all the staff and Dr. Norris was. I would highly recommend this office.
, Oct 2, 2018
, Apr 19, 2018
Had no problems . My eye care & treatment was very good Dr. Ashley was very knowledgeable, very professionale & made me feel at ease. She explained everything clearly. Thank you !
, Aug 29, 2018
, Mar 9, 2019
Friendly staff and a great doctor. I trust Dr. Hollenbeck and every visit to this office has been a great experience. Highly recommend!
, Mar 21, 2019
Everyone was friendly and helpful. The Grandville office is under construction right now, which did not cause any hassle. I am excited to see the remodel.
, Aug 13, 2016
, Feb 15, 2018
Everyone was very professional and friendly. Mr Schultz was very knowledgeable. Thanks!
, Aug 30, 2018
, Sep 30, 2019
, Mar 7, 2018
, Oct 24, 2018
Dr Hui was wonderful. Very personable and knowledgeable. He made me feel very comfortable. He did a great job of explaining what was going on with my eyes. He answered all my questions. I would highly recommend Dr Hui to family and friends.
, Mar 2, 2019
Great people, very professional. The office is very clean.
, Feb 12, 2019
, Feb 16, 2018
You have always been a wonderful person and Dr to me. Thanks for always being caring and concerned. You’re GREAT
, Jan 10, 2018
, May 2, 2018
, May 22, 2018
, Dec 23, 2017
You are excellent.
, Apr 11, 2018
Dr Wilke is wonderful- thank you!
, Apr 28, 2018
Staff were amazing!!
, Sep 29, 2018
, Jan 18, 2019
, Apr 27, 2018
, Apr 6, 2018


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