Grand Rapids Ophthalmology’s newest location, Lakeshore Eye in East GR, is now open

Lakeshore Eye

Grand Rapids Ophthalmology’s newest location, Lakeshore Eye in East GR, is now open

GRAND RAPIDS, Mich., September 25, 2017 – Grand Rapids Ophthalmology’s (GRO) newest location, Lakeshore Eye, is now open. This office—located at 717 Bagley, East Grand Rapids—is part of GRO’s growing commitment to providing West Michigan a broad spectrum of high quality, state-of-the-art eye care products and services with 12 locations to provide patients convenience and flexibility.

“This office is an exciting addition for our organization,” says Bill Hughson, GRO’s CEO. “It is within walking distance to many of our patients’ homes, and the new optical boutique is a welcomed addition to the amenities Gas Light Village already provides residents and visitors.”

Lakeshore Eye’s fully remodeled interior offers a wide range of eyeglasses for adults and children, including sporty styles from Oakley and Smith, stylish looks from Marc Jacobs, colorful Lilly Pulitzer and Cole Haan, and updated classics from John Varvatos and Tommy Hilfiger. A generous assortment of sunglasses, including Maui Jim and Ray-Ban, are available with or without a prescription. William Schultz, OD, who has been providing eye health care in East Grand Rapids for the past 21 years, will continue to see his patients at this newly renovated office—he is also accepting new patients.

About Grand Rapids Ophthalmology (GRO)

Founded in 1982, Grand Rapids Ophthalmology is the largest fully-integrated eye care medical group in West Michigan. It offers a full suite of eye care services from routine eye exams, contact lenses and glasses, to the most advanced medical and surgical treatments such as LASIK, cataract, cornea, retina, glaucoma, oculoplastics, pediatric, and both cosmetic and reconstructive eyelid surgery. GRO employs the largest number of eye care specialists and professionals in the region: 11 ophthalmologists, 19 optometrists, 40 certified opticians, and 300 support staff in 12 locations throughout West Michigan. For more information, visit:

About Sterling Partners

Sterling Partners is a private equity firm with a distinct point of view on how to build great companies. Founded in 1983, Sterling is guided by its stated purpose, INSPIRED GROWTH®, which describes Sterling’s approach to investing in differentiated businesses and growing them in inspired ways. Sterling focuses on investing growth capital in middle-market companies in the healthcare services and business services industries. Sterling provides valuable support to the management teams of the companies in which the firm invests through a deep and dedicated team of professionals, including a strong network of outside directors and advisors. The people at Sterling believe in ideas and ideals, in people and in partnerships that drive long-term success. For more information, visit:

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