Eye Care You Trust, For the Ones You Love

Optical Services

At Grand Rapids Ophthalmology  our friendly, knowledgeable opticians stand by ready to help you with the perfect solution to meet all your visual needs. Our opticians will also help you find the right frames for your personality and lifestyle. We have certified ABO professionals with decades of experience. This is a personalized eye care service that you can trust.
Our expertise includes custom tailoring the right eyewear no matter what you like doing. Whether you are active and enjoy biking, golfing or even if you prefer cooking or playing cards we understand your needs. Our selection is wide and includes traditional frames, sunglasses, safety glasses, children’s glasses and more.
We have taken great effort to also provide the best in lens technology. Our lens options that can help with digital eyestrain, trouble sleeping, night driving, seasonal-affective disorder, migraines, dyslexia, or light-sensitive epilepsy. Learn more about our lenses.
What types of eyeglasses and frame brands do you carry at Grand Rapids Ophthalmology?
From Gucci to Ray Ban, Maui Jim, and Oakley, we have you covered.  See the latest styles from Anne Klein, Calvin Klein, Kate Spade, Nike, and more!  Our optical center is committed to a “core” of quality that is carefully selected. We feel confident that you will find the best selection of designer frames as well as a really amazing selection of smaller independent company frames. When shopping for new eyeglasses we highly suggest choosing frames that will suit your lifestyle. What is great about our Optical shop is that we have professional consultants to guide you through this process. From durable yet lightweight titanium to plastic, you'll want to think about the material type that's best for your needs.
You’ll find a large assortment of sunglasses in our offices; we are West Michigan’s destination for Maui Jim and Oakley sunglasses. Most people choose polarized lenses, which reduce the glare from reflected light, making your driving safer, your outdoor activities more enjoyable, and your eyes more comfortable. We’ll help you find the perfect sunwear for Michigan or wherever your travels take you.
We offer a fun and colorful selection of eyeglasses your child will want to wear. We have sturdy, flexible frames for infants and toddlers as well as trendy choices for older children. Our packages for children up to 17 years old gives you a discount on the frames and lenses, and always includes our worry-free Protection Plan with up to three free replacements for glasses broken or damaged in the first year.
What if I don’t like wearing glasses?
If you prefer to wear contacts, we can evaluate and fit you for conventional or custom lenses.  We are experts in single-use soft contact lenses, so let us help select the right one for you that meets your needs and your budget.   Re-order your contact lenses conveniently from our online store.
Our doctors fit custom contact lenses for visual needs like astigmatism, presbyopia, or eye disorders like keratoconus.   Learn more about contact lenses.
how much do eyeglasses cost?
We have quality options for every budget!  Let us help you choose what will work best for your needs at a price you are comfortable with.


We are in-network providers for most vision insurances, including VSP, EyeMed, Blue Cross Blue Shield, Spectera, Priority Health, McLaren and more. You can also use Care Credit at our offices for six months to pay, interest free.
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What are the best lenses for my lifestyle?
Nowadays, you have some really amazing options for lenses that can make you see better. Whether for indoors, outdoors, or changing light conditions, high definition digital lenses provide the best visual acuity possible.
Get the process started now by using our Interactive Online Eyeglass Builder Tool, or continue reading below for more information on lenses and treatments.

High Definition Digital Lenses

What are high definition digital lenses?
Just like high definition revolutionized the clarity of television, we now offer sharper, crisper vision in high definition digital lenses, or HD lenses for short.  HD lenses use sophisticated software and manufacturing processes to take into account not only the prescription itself but how it fits in the frame and rests on the face.  We take custom measurements to personalize the lenses to your unique visual needs.

Standard Lenses

Standard lenses correct vision in the center of the lens, but based on the prescription, the peripheral vision can remain slightly blurry.  HD lenses use point-by-point digital mapping throughout the entire lens to correct for these optical errors and give you clear vision throughout edge-to-edge clarity.  The more complex the prescription, the more dramatic the result.
Standard Lenses vs HD Lenses

Progressive Lenses

Progressive lens wearers benefit the most from HD technology.  Progressive lens designs create areas of blur as a result of fitting the reading power into the lens.  HD progressive lenses correct for much of that, resulting in wider, clearer, sharper fields of view.  We also offer HD computer lenses for the broadest field of view within a few feet.
Standard Progressive Lenses vs HD Computer Lenses vs HD Progressive Lenses

HD Computer Lenses

What are HD Computer Lenses?
General-purpose progressive lenses, even high definition ones, are optimized to give the best vision far away and up close, while providing adequate vision at arm’s length.  These lenses work well in everyday life, but when you are doing things up close there are better options to provide wider vision and reduce symptoms of visual fatigue.
Our HD Computer lenses come in a variety of options to optimize vision for a specific viewing range.  Whether you work in an office where you need clear vision in the 10-15 foot range in addition to up close or you spend most of your time in a cubicle where your visual tasks are within 5 feet, we have a solution for you!
HD Computer lenses are also outstanding for playing cards, painting and sculpting, doing hair and makeup, working on the car, and more.  Talk to our opticians about your unique visual needs.

Non-Glare Lenses

All patients can benefit from having a non-glare treatment applied to their lenses.  This allows more light through the lenses, making them much less noticeable, and significantly reduces glare from light sources such as headlights.  Non-glare lenses are also more durable and easier to clean than standard lenses.  Once you wear non-glare, you’ll wonder how you ever got by without it.
Standard Lenses vs Non-Glare LensesStandard Lenses vs Non-Glare HD Lenses

Sun Lenses

Nobody should be without a good pair of sunglasses.  Not only do they showcase your style, but they protect your eyes and the delicate skin surrounding them.  The sun’s ultraviolet rays can not only damage your skin, but can also lead to cataracts.  Every pair of sunglasses we offer features 100% UV protection.  Most patients prefer polarized lenses to virtually eliminate blinding glare, which can be dangerous when driving on a sunny day.  Polarized lenses improve contrast, making your world sharper and more vivid, and are available in a variety of colors, including several mirrored options.  Talk to one of our opticians about your needs and preferences.
Standard Sunglasses vs Polarized Sunglasses

Light-Reactive Lenses

Enjoy the convenience of lenses that adapt to changing lighting conditions with light-reactive lenses such as Transitions®.  Virtually clear indoors, they are activated by the sun and quickly change to sunglass darkness outdoors, keeping your eyes comfortable in any lighting condition.  While not a replacement for a good pair of polarized sunglasses, light-reactive lenses are a convenient option for busy lifestyles.

Custom Clips

For the ultimate in versatility, we can add a custom magnetic clip to any pair of glasses we offer.  With 24 polarized colors to choose from, we have something for every outdoor activity.  Need a clip for reading?  We’ve got you covered there, too.  Plus, our reading lenses are available with a blue light filter to help reduce visual fatigue.  Need to read in the sun?  No problem – our clips can stack on each other to give you both benefits at the same time.


If wearing glasses bothers you or you simply think you look bad in glasses you might consider contact lenses. You may have an issue with performing g activities or sports with glasses and contacts make a lot of sense. If you are new to idea of wearing g contact lenses we understand it may seem daunting to put something like this on your eye. Our professional staff will be available to guide you through this process.
We offer all kinds of lenses, depending on your needs. These include:
  • Soft Contact Lenses (Daily Disposable, Conventional Daily Wear, and Extended Wear)

  • Hard Contact Lenses (Rigid Gas Permeable, or RGP lenses for short)

  • Scleral Lenses

  • Corneal Refractive Therapy (CRT) Lenses

  • Transitions™ Lenses

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Please do not include personal identifying information such as your birth date, or personal medical information in any emails you send to us. No one can diagnose your condition from email or other written communications, and communication via our website cannot replace the relationship you have with a physician or another healthcare practitioner.

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