Roger Valine Joins Grand Rapids Ophthalmology as Chairman of the Board

Grand Rapids Ophthalmology

Grand Rapids Ophthalmology (GRO) is pleased to announce the appointment of Roger J. Valine to its Board of Directors. Mr. Valine served for 15 years as the president and chief executive officer of Vision Service Plan (VSP), the largest vision benefits company in the U.S.

Roger Valine

Mr. Valine stated, “I am very grateful for this opportunity to serve on the Board of this impressive company, known for the state-of-the-art care they provide to their patients.”

Mr. Valine began his 34-year career at VSP as a management trainee when the company had $10 million in annual revenue. Under Roger’s leadership, the company grew to nearly $3 billion in revenue, provided vision care insurance to more than 55 million members, and was selected for eight consecutive years as one of Fortune magazine’s “100 Best Companies to Work For”.

“We are honored to have someone of Roger’s experience, stature and integrity as chairman of our board of directors,” said Bill Hughson, Chief Executive Officer of GRO. “He shares GRO’s deep commitment to excellent patient care and will be instrumental in helping GRO realize its full potential.”

GRO Board of Directors

Roger Valine, Chairman

Bill Hughson, Chief Executive Officer

David Barrett, MD

Michael Boyle, MD

Garrick Rice

Danny Rosenberg

Phil VanderLugt, OD

“Roger is a terrific fit to chair our Board,” said David Barrett, MD, GRO. “As doctors, we respect his drive for excellence, strong leadership and development experiences, and value his acumen.”

About Grand Rapids Ophthalmology (GRO)

Founded in 1982, Grand Rapids Ophthalmology is the largest fully-integrated eye care medical group in West Michigan. It offers a full suite of eye care services from routine eye exams, contact lenses and glasses, to the most advanced medical and surgical treatments such as LASIK, cataract, cornea, retina, glaucoma, oculoplastics, pediatric, and both cosmetic and reconstructive eyelid surgery. GRO employs the largest number of eye care specialists and professionals in the region: 11 ophthalmologists, 19 optometrists, 40 certified opticians, and 300 support staff in 12 locations throughout West Michigan. For more information, visit:

About Great Lakes Management Services Organization

Sterling Partners formed Great Lakes Management Services Organization (MSO) in February 2017 as a practice management services organization. Grand Rapids Ophthalmology partnered with the MSO to pursue growth opportunities, evolve clinical capabilities to better serve its patients, and to form strategic partnerships within industries related to eye care.

About Sterling Partners
Sterling Partners is a private equity firm with a distinct point of view on how to build great companies. Founded in 1983, Sterling is guided by its stated purpose, INSPIRED GROWTH®, which describes Sterling’s approach to investing in differentiated businesses and growing them in inspired ways. Sterling focuses on investing growth capital in middle-market companies in the healthcare services and business services industries. Sterling provides valuable support to the management teams of the companies in which the firm invests through a deep and dedicated team of professionals, including a strong network of outside directors and advisors. The people at Sterling believe in ideas and ideals, in people and in partnerships that drive long-term success. For more information, visit:

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